How Record Labels Help Artists Secure More Live Gigs & Festivals
Live performances truly are a huge consideration in the career of any artist: the exposure, a strong fanbase, and revenue coming in from ticket sales and all the merchandise associated with it. But in these times, acquiring gigs and slots in festivals is a hard task, and almost impossible for an independent artist. This is where the labels come in.
Labels, such as Maa Records in the UK and India, really help in promoting the notion of performance opportunities and generate income for the artists through ticket sales, thereby helping their music reach a wider audience. In this blog, we will discuss how record labels assist artists in getting live gigs and festival performances.
2. Strong Industry Connections
Having signed up with a records label has its most vital benefits being a fast-track to strong industry connections. A label usually has ties with event organizers, promoters, venue owners, and festival curators. This relationship allows the artist to do the following:
- Get early priority from major music festivals.
- Perform at exclusive events sponsored by the label.
- Land gigs at top music venues.
How Maa Records Helps:
Like the UK, injects Indian life into a million and one music venues, thereby catering to the artist’s performance profile in different places.
- Increasing Visibility and Reputation for Artists
Therefore, event organizers have a tendency to put high-fee artists in various festivals and events. Record labels help build credibility and an artist’s brand with:
- A boost in media coverage through press releases, interviews, and publicity campaigns.
- Promotion of a strong social media presence that helps build engagement.
- Music production of very high quality that make the artists stand apart.
- A better-branded artist is likely to find their names among the few most selected by major music festivals and well-celebrated gigs.
For example:
An artist under the label of Maa Records would be supported through branding and it could enhance the chances to close a headlining slot in major festivals.
4. Sponsorship Opportunities and Financing 4
Money is hard to come by for most artists regarding travel, equipment, and promotion for their live shows. Record labels are funding such things as follows:
- Tour expenses coverage.
- Sponsorship collaborations that are in line with the artist’s image.
- Merchandise production to provide revenue generation during gigs.
- For independent artists, this type of sponsorship creates the difference between an event at the performance level and an international music festival booking.
- Marketing & Promotions Going for Live Shows
Apart from simply securing a gig, advertising has to be done to create an audience. Record labels have the resources to:
- Promote the event through social media and music platforms.
- Target campaigns specifically for ticket sales.
- Promote artists through newsletters, blogs, etc.
- Involve bloggers and influencers to pass the news.
- These professional marketing techniques sell out shows and bring new fans to the artists.
Example:
Maa Records UK promotes the events of its artists via digital ads, influencers, and email campaigns to ensure maximum attendance.
6. Assisting Artists with Festival Slots
Music festivals are among the most critical career milestones for artists, but selection is very competitive. The chances of an artist become manifold when:
- Directly pitching to festival organizers on behalf of the artists.
- Producing high-quality press kits with music samples, videos, and social stats.
- Negotiating performance slots at top festivals.
- Since labels have established relationships with particular festival organizers, their signed artists get priority consideration.
For example:
Maa Records India boasts that its artists appear in Bollywood music festivals, as well as regional music events and international indie festivals.
7. Fostering an Artist’s Skills for Live Performance
A live performance should not just be singing, but should have presence on the stage, engage with the audience, have the panache, and a great energy. The record labels offer:
- Coaching in stage performances to boost confidence;
- Guidance in set lists and arrangement for maximum impact;
- Rehearsal spaces for practice before significant gigs;
- Such factors not only give credibility to an artist, but also make him an event organizer’s favorite act to call back again for future shows.
- Securing Radio & Media Interviews to Increase Demand
To be booked for live gigs and festivals, artists need to create demand for themselves. Labels help create:
- Radio interviews to promote awareness.
- TV promotions to showcase an artist’s potential.
- Press articles to highlight notable achievements in their journey and certain accomplishments.
If an artist is really in the limelight, then it attracts more event organizers, consequently even juicier live clauses.
Example:
Maa Records UK promotes its artists through BBC Radio interviews, music magazine features, and local TV promotions.
9. Offering Artist Development Programs
Labels invest in developing their artists so that they are ready for high-level performances. This includes:
- Vocal training to enhance the quality of live singing
- Choreography instruction for high-energy stage performances
- Music production training to unlock creativity
- With these skill sets, the artists are able to deliver unforgettable live shows, making them the favorites for gigs and festival bookings.
The performance of live music will not only serve as a publicity tool but also become another medium through which record labels monetize their artists. Thus, the label promotes:
- Personalized merchandise, such as T-shirts, posters, albums, etc.
- VIP experiences with fan meet and greet.
- Concerts that are streamed live to capture audiences of fans.
All these additional avenues keep filling the coffers of money that artists can rake in from live performances.
To illustrate this idea, Example:
Maa Records India helps its artists develop exclusive branded merchandise for concerts with an aim at increasing their revenues.
Conclusion
Live performances and festivals are crucial to any artist’s success, but obtaining opportunities without support can be difficult. Labels fulfil this role, executing the contacts within the industry, booking jobs, marketing, sponsoring, and developing talent.
Maa Records UK & India are trying to increase the chances of booking live performances and festival slots for unsigned artists. Hence, whether you’re an aspirant vocalist in India or an up-and-coming artist in the UK, becoming a part of Maa Records’ family can uplift your live performance experience all the way.
If you are an artist looking for a record label that gives importance to opportunities for live performances, get in touch with Maa Records today!
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