Why Your Music Is not Streaming as Much as It Should Be
But How You Can Swing It – With Aid from Maa Records
You have spent hours on writing lyrics, composing melodies, and recording vocal renditions and finally, you found a way to launch your music via Spotify, Apple Music, YouTube, etc. However, after the launch, there seems to be something wrong with your streams; they aren’t coming up like they were supposed to. It’s frustrating, but you’re probably not the only one.
Well, this is the story of many independent artists. What is amazing is that many apparent reasons explain why your music is not streaming that much – and even more plain answers to them.
In this blog post by Maa Records-a music label dedicated to helping artists grow their reach in India or the UK-the article will explain most of the common reasons why streams might be lower than expected and also give you action points to fix that.
1. You’re Not Promoting Your Music Enough
The Problem:
Your song has come out, and you posted about it once or twice. Then… silence. Music platforms are so saturated these days. Without continuous and strategic promotion, your music can easily sink into obscurity.
The Fix:
Draft a release plan: Make sure to announce your song weeks in advance of launch. Build excitement.
Consistently use Instagram Reels, YouTube Shorts, Facebook Stories, and TikTok.
Reshare same content in different formats (PI videos, lyric clips, fan reactions, etc.).
Maa Records helps artists with proper launch strategies that include pre-release hype, email marketing, and ad-support for early plays.
2. Your Cover Art or Track Title Isn’t Attractive
The Issue:
The streaming business is one that prioritizes visual appeal. Your cover art and track name are the first impressions to a listener even before he starts that play mode.
The Solution:
Work on high-quality artworks with cleaner surfaces, before making it look more genre-reflective. Don’t use very common or confusing track titles. On it, your visuals should match with your brand.
At Maa Records, we provide graphic design support in-house for artists such that each release displays just as much professional quality as it sounds.
3. Your Metadata Is Wrong or Abridged
The Problem:
This means that the artist’s name is ambiguous, missing some genre tags, or has an incorrect date of release, making it very hard to find on streaming services.
The Solution:
- Go through all your metadata meticulously before distribution.
- Upload using appropriate genres and moods.
- Always accompanying ISRC code for plays report.
Maa Records makes sure that every song distributed under our label is done well-formatted and tagged to allow maximum discoverability.
4. You’re Not Using Playlists to Your Advantage
The Problem:
A good playlist is probably the number one guarantee of boost streams and promotion — yet the majority of artists dismiss them. You may be holding out for Spotify’s editorial picks but in the meantime, hundreds of independent playlist curators are waiting for your pitch.
The Fix:
- Submit your tracks on platforms such as SubmitHub, PlaylistPush, or Soundplate.
- Create your own playlist, including your songs and other tracks from your genre.
- Work with friends, and fellow artists to promote each other’s songs.
Maa Records UK & India employ industry contacts along with playlist pitching tools in order to have songs featured where fans are already listening.
5. It Seems You Are Not Engaging Your Fans
The Problem:
For most artists, the growth in streaming numbers often comes from the loyalty fans have for them. If you weren’t reading comments, asking them to share, or doing a few live Q&As- you would have a very flimsy connection.
The Solution:
- Hold frequent Instagram or YouTube Lives to talk about your music.
- Create a WhatsApp or Telegram group for your closest fans.
- So shout their names whenever you see fans share your tune.
At Maa Records, we coach our artists on personal branding and audience engagement-to convert listeners into long-term supporters.
6. You Haven’t Triggered the Algorithm
The Problem:
Streaming platforms use algorithms to suggest music to users. If your song does not garner early engagement, it won’t be fed in discovery feeds or autoplay queues.
The Fix:
- Get fans to save the song, add it to playlists, and follow your profile.
- Get 20-50 listeners streaming the whole song in the first few days.
- Advertise to those niche audiences who would most likely listen again.
Maa Records assists artists in triggering these algorithms through targeted promotions and community sharing across various platforms.
7. The Sound Quality Isn’t Competitive
The Problem:
Well, the song is good, but it sounds amateur – you might skip it. Low quality can keep listeners away.
The Solution:
- Get a professional mixing and mastering service.
- Have the right equipment and soundproof environment.
- Test the final track on multiple devices before its release.
Maa Records provides quality production and studio services to guarantee that every track is up to standards.
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